JIRARD, a versatile artist and acclaimed filmmaker, is the Co-Founder of The DigiBees, a multimedia company based in Dallas, TX. His impressive portfolio includes directing music videos for renowned artists such as Avery Sunshine, Fred Hammond, and Eric  Roberson. Additionally, he has lent his talents as a Director of Photography to several short and feature-length films. His narrative directorial debut 'Mosiah' is the first-ever narrative film about Marcus Garvey. Currently, he is working on 'Colour Treatment', a series of documentaries that critically examine black representation in mainstream media, tracing its development and analyzing its impact on contemporary culture and society.